Ideas & Inspiration

PGT Custom Windows and Doors Rebrands and Delivers A New Vision Of Freedom and Peace of Mind

PGT Custom Windows and Doors Rebrands and Delivers A New Vision Of Freedom and Peace of Mind

May 1, 2023
PGT Rebrand Featured Image

PGT Innovations is pleased to unveil new branding for its PGT Custom Windows and Doors brand, evolving the iconic brand of impact resistant windows and doors.

PGT Custom Windows and Doors, the flagship window and door brand of PGT Innovations, initially launched in 1987 and has undergone minor logo design shifts and brand positioning growth during its 36-year lifetime. This next step in the evolution of the brand, however, brings a new look and tagline that lay the foundation for an expanded position in the marketplace – repositioning it for future growth opportunities.

In this first look at the new brand, PGT Custom Windows and Doors aims to give customers freedom and peace of mind through innovative products that protect the openings in a home or business.


What Does This Mean for Our Trusted Partners?

With the rebrand, PGT Custom Windows and Doors is transitioning from being primarily focused on providing hurricane protection through impact-resistant products to now being the unmatched leader in high-performance glass technology for windows and doors, expanding positioning to allow specialized products for energy efficiency, sound reduction, and security to be introduced. Additionally, the timing of the rebrand strategically coincides with team growth and measurable outcomes from operational investments made towards increasing the brand’s glass supply and production capacity, as well as expanding its truck and trailer fleet.

“Since its inception, PGT Innovations has been dedicated to providing solutions that revolutionize the way people live,” stated Jeff Jackson, President and CEO of PGT Innovations. “This rebrand elevates PGT Custom Windows and Doors to a new level of alignment with PGTI’s focus by empowering people to live life on their own terms, wherever they choose to call home. The new PGT Custom Windows and Doors branding is also a demonstration of our commitment to continuous innovation and transformation in order to lead the industry and improve people’s lives. We are excited for the industry and consumers to experience the expansion of our hallmark brand and to shape the future of the industry with this exciting new chapter of PGT Custom Windows and Doors.”

“The new branding is a beautiful demonstration of what PGT Custom Windows and Doors is and has always been: a brand that is able to grow and evolve to meet the ever-changing needs of the market, while maintaining its commitment to serving our building professional partners,” said Debbie LaPinska, Chief Customer Officer for PGT Innovations. “This rebrand allows us to offer new benefits for homeowners and distinct advantages for dealers, builders, contractors, architects, and designers. Rebranding PGT Custom Windows and Doors at this particular moment also sets the foundation for us to go further than ever before with our customers — empowering their success and driving mutual growth.”


What Do Our Industry Partners Say About PGT Custom Windows and Doors?

Our building industry partners have consistently offered positive feedback in regards to working with PGT Custom Windows and Doors.

“We’ve been in the window business since 2006 and we have experienced a variety of brands. I can tell you, not only in terms of our personal experience, but with a number of windows that we’ve installed over the years, that PGT and their whole family of products is superior to anything else that we know of in the market,” said Matt Thomas, CEO of AGT Builders, a PGT dealer. “I’ve been really happy and proud to be a PGT dealer. Not only in terms of their product, but in terms of the level of service they provide to their dealers and to the ultimate end customers. They just can’t be beat.”

“Every home we build is different. And I can tell you there are multiple custom windows in every home we build. Our window of choice, really the window we use in essentially 100 percent of our homes now, has been a partnership with PGT,” said John Cannon, CEO of Lakewood Ranch, Florida-based John Cannon Homes. “Not only can the aesthetics of the windows be customized to the customer’s choice of color, grid pattern, window tint, size, and so forth, but between energy efficiency and safety from storms here in Florida, PGT windows allow us to build to the specifications of the site and to the customer.”


What’s Behind the New Brand Mantra and Tagline?

The new brand mantra of “the freedom to live where and how you want” reflects that PGT products are much more than hurricane protection. They are everyday necessities in that they provide unmatched advantages to lifestyle experiences, giving customers peace of mind and control to live wherever and however they choose — whether it’s a coastal waterfront or urban location. The statement also supports the brand’s expansion from being the “Nation’s number one impact resistant brand” to being “America’s authority in high-performance laminate glass for the fenestration industry.”


PGT Logo animation

How Has the Logo Evolved?

The refreshed logo conveys a strong leadership personality with the weight of the solid shapes, delivering a bold timelessness that is streamlined, modern, and dependable. The open spaces inside the letters are intended to represent the concept of components coming together to create a window or door frame, and the PGT blue remains, but is brighter, conveying continuity of the core brand pillars as it transitions to this new identity.

The new branding can be seen across all mediums including the brand’s website, brochures, print and digital ads, and commercials.

With this recent step in the evolution of the brand, PGT Custom Windows and Doors is pleased to give customers freedom and peace of mind through innovative products that have the potential to protect every opening in a home or business. Visit today to experience the new branding.